A redesign—meaning changes to visual elements—is becoming increasingly popular. For many brands, it’s a necessity; for others, it’s a way to complete and refine their existing identity.
When is it necessary? When your visual identity no longer matches current trends, when it’s unattractive, chaotic, and has a poor color palette. Usually, you start from scratch and build everything anew. This is the best option for companies that haven’t done any graphic work for at least 5 years. Refreshing your brand image is a big advantage because it builds trust with your audience.
Too often doesn’t mean better. If we change some elements too frequently, it won’t work out well because informational chaos appears. Of course, as the business grows—and based on observations from users and customers—we can make improvements and small adjustments. For example, investing in high-quality photos, strong content, support tools, etc. In general, you still need to keep your finger on the pulse and observe how the brand is perceived by customers as a consistent whole.
