What should you consider when choosing a domain name? How do you find the perfect address? These are questions everyone who wants to establish an online presence with a website or online store will ask sooner or later.
Come up with a name.
If you are just starting your business journey, when choosing a name you can check domain availability right away. This is a good approach for businesses that will use the company name consistently everywhere—in a physical office, in the logo, on marketing materials, and so on. Building brand awareness is then consistent and clear for potential customers. A company name can be longer, but when choosing a domain it is best to make it as short as possible. Short names are easy to remember and use more often. Pronunciation should be easy too, because in phone conversations you will often give your web address or company name.
What should you choose—.pl or .com, or maybe something else?
Your chosen name may not have the “ending” you would like. We often see English names with .pl and Polish names with .eu or .com. Much depends on whether you actually need a Polish domain and what character your website should have. Domains also follow fashions and trends. In Poland, .pl is commonly used for Polish users, while if you plan to operate outside the country, .com or .eu is the usual choice.
In summary, when looking for a domain and/or company name, follow the rule: the simpler, the better. Avoid hyphens and, where possible, special characters. Also find a place where you will buy the domain. Do not look only at the initial price—pay attention to how much renewal will cost.
Remember: a domain is not yours forever. It can be sold, repurchased, or auctioned. Prices range from 9 PLN to staggering sums of even several hundred thousand PLN.
If you need advice on this topic, we will gladly answer your questions. We can advise on domains, hosting, or websites.
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