The algorithms that index all internet resources bear the charming names of animal species. In this article, we present all of them so you know what role they play for your website.
The Panda algorithm checks the quality of a site's content—its value to the user. If it finds duplicated text or low-quality messaging, it penalizes the site. To avoid a penalty, place valuable content on the site and don't create it solely for target keywords.
The Penguin algorithm is used to detect spam and works on links contained on the site. It penalizes a site for unnatural link acquisition to the site you want to rank. To avoid Penguin, remove harmful links and improve the quality of existing ones.
The Pigeon algorithm is responsible for location-based search, so it's worth specifying your location precisely and using tools such as Google Maps and Google Business Profile.
The Hummingbird algorithm is very important—it takes into account preferences, location, and current trends for the user searching a phrase. Hummingbird works on so-called long-tail search. The algorithm's job is to find appropriate results for long queries among the best content on pages.
All algorithms are important and subject to change. To rank a site well, several months of work are needed. Google changes the algorithm that calculates rankings at least once a day, which is why SEO is time-consuming and requires a horizontal approach.
